The work profile of account planners are related to the advertising arena. Nowadays there is nothing that does not need advertising. The fact that you need to be known is dependent on the image you build, and it all starts with communicating with people. Communication builds a bridge across you and the other party. In the advertising field, communication rules, be it written or with multimedia. The targeted audience varies here depending on the industry you are in. Conveying the message about your product, services, etc., is the key responsibilities of an account planner.
The public relations departments, sales, consulting agencies, marketing departments, etc., have a need for account planners as well. They participate in planning, executing, conducting research, etc. These resources should be used to the fullest of their potential.
Apart from identifying the business opportunities and the right kind of audiences the account planners may be a part of some administrative duties that vary from organization to organization.
Work Profile of Account Planner
The entire job profile of an account planner is about invention, innovation and selling ideas, set targets, achieving goals, build an image of the company or the brand, etc. The account planner responsibilities are full of image building, convincing the consumers about their quality and reliability of product or services.
Understanding the Client
An account planner needs to understand the demands of the clients with respect to the thing they wish to promote. It is possible that the clients have a different set of target audience and the account planners may feel that some alternative method for achieving the target is better. In that case, they have to make the client understand and suggest the appropriate module.
Thinking out of the box is the need of the hour to stand out in this field of stiff competition. The account planner responsibilities have the following things:
Skills for Account Planners
An account planner should have the following qualities in him to be able to survive and flourish well in this industry:
In a few years time the account planner jobs will see an increase of about 14%, according to the government statistics, which assures a good employment and growth scope.
So these were the general account planner responsibilities and along with these duties one is expected to have the ability to stay calm under pressure, be able to deliver on time and have a sound mind to make use of every resource appropriately.