Field Merchandiser Responsibilities

Field merchandisers are involved in selling the manufacturer's products to various small and large scale companies, businesses, and organizations. Field merchandisers carry out the promotional activities of the manufacturer's products and services, advertising the same in the target market, and carry out after sales reviews for record maintenance.

Key Responsibilities of a Field Merchandiser

Field merchandisers have to analyze previous sales records, schedule sales trip with various business organization and individual businessperson, schedule appointments for carrying out sales activities, and conduct market research for optimizing the sales opportunities. They have to be competent enough to beat other competitors in price and quality of the service offered.

The key responsibilities of a field merchandiser comprise:

Required Qualifications and Skills

The basic qualification required to be eligible to obtain a position in the field of field merchandising is a graduate / postgraduate degree in business management, retailing and retails operations, or other related field in sales and marketing. Apart from the educational qualification, one also needs to possess certain relevant experience in the same profile. The profile of field merchandising primarily deals with selling and marketing of products and services, hence it is necessary for one to possess certain skills related to advertising, sales, and marketing. Skills requirement for accomplishing the role of field merchandising comprise:

Salary Compensation

According to the United States Bureau of Labor Statistics, the average annual salary of a field merchandiser falls in the range of $62,720 per year. The lowest salary offered to them is lesser than $62,720 per year, while the highest salary comes close to $108,750 per year. The salary of a field merchandiser basically depends upon the manufacturer / retailer he is associated with, industrial setting of the work, and the job location.

Field merchandisers have lots of scope of growth in future, and as they progress in this field, they can make a successful career in this field. If you are interested to make a progressive career in this field, it is advisable to have a thorough look at the field merchandiser responsibilities.

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