Brand assistant may refer to an assistant brand manager or a brand marketing assistant. Both these professions are related to the strategic positioning and promotion of a brand to capture the attention of the target consumers. However, this is just the end result of all the efforts a brand assistant puts while at work.
A brand assistant is required to support the Brand Manager in an organization. He may have to look after a specific brand or a few brands that may or may not specialize in a product or service. It is always necessary to identify and place each brand, so that the customers are able to distinguish it from brands of the rival companies.
A brand assistant usually performs a market research in order to measure the effect of marketing and promotional strategies for a brand. This procedure is also necessary to understand the perception of the consumers. To develop a new product or product range for an existing brand, the brand assistant again has to identify the needs of the consumers before going further.
The brand assistant presents the research reports to the brand manager and helps in the development of placement and promotional strategies for the brand.
A brand assistant analyzes the consumer requirements and expectations from a particular product or brand. This helps him to brief the brand manager and production staff to develop the product and brand according to consumer requirements so as to capture maximum market share.
The brand assistant helps the department to calculate and fix a budget for branding and marketing activities for a given period, usually during a financial year. He has to segregate the spendings for various mediums and present the report to the finance department to get approvals.
The brand assistant helps the brand manager and other staff in strategizing for marketing and promotional activities for a specific brand. He communicates with the advertising agency to finalize the promotional strategy for a specific product or a range of products to be launched under a single brand.
The brand assistant helps the department by monitoring the market trends before and after launch of products. This is important to assess the impact of branding and promotion activities.
Apart from the tasks mentioned above, a brand assistant can be asked to assist in other functions as well. He may represent the organization during press conferences or any other event where external agencies participate. Alternately, he can be asked to communicate with the sales staff, franchisee owners, and retailers about the brand specifications.
A brand assistant should be able to:
You are required to complete your education with at least a bachelor's or master's degree in marketing management or a business related course. Individuals with an associate degree and previous experience can be employed, as their experience is compensatory to the knowledge requirements.
An assistant brand manager or a branding assistant is eligible to earn an annual compensation that ranges from $28,000 to $35,000. The salary offered to you will be based on your educational qualifications, previous experience, and also on your salary in the previous job.
Responsibilities of a brand assistant will help you learn about the professional requirements and educational qualifications required for this job.