The brand director is a responsible personnel who takes care of the overall plan of action for various brands of the organization. He makes sure that the products and services of the organization are commercialized and improved in an effective manner. He does this to meet and sometimes exceed the business targets depending on the needs of the organization. In order to continue the progress of the organization, the brand director makes certain that there are suitable number of products selected for the development purpose and marketed appropriately.
Educational Qualifications of a Brand Director
Brand directors generally hold a bachelor's degree in Business Management or Marketing depending on the field chosen by the candidate. However, it is found that most of the employers prefer employing candidates who have a master's degree in related fields, for example - Master's in Business Administration.
Apart from the formal educational qualifications, the candidate should have a considerable amount of work experience in this industry. Most probably, the candidates are required to have a brand management experience associated with consumer product businesses. The candidates can also gain some experience in secondary and television media to acquire good jobs in this sector. The brand directors should be experienced in handling complex problems by demonstrating senior leadership skills. Besides, they need to have a prior experience working with information delivery systems.
Skills of a Brand Director
The brand directors should be able to demonstrate a number of qualifying skills and abilities during the tenure of their work. They should possess knowledge of utmost quality related to development of newly designed product, analysis of market, management of organization projects, improvement in business strategies, etc. Besides, they are expected to have an idea about the pricing, packaging, and promotional procedures.
The brand directors should have the capability to handle business units and multiple brands of the organization. They should have the ability to think in a diverse and unique manner to come up with new ideas of the promotion of products. They are also expected to prepare direct reports regarding the progress of the projects.
In addition to that they need to have a desire to provide first class customer service to the clients and a drive to excel in the marketing work of the products. If the brand directors have a passion for the management of the brands, they can reach the heights of success in this field.
The brand directors should possess the skill to think strategically and logically to develop the ways of promotions and advertising of the services and products. Moreover, they should make themselves capable of examining and determining the insights of the market and customers. They should also be able to transform these in the form of efficient plans of action.
As the position of a brand director is a high profile position, the candidate is required to have well improved communication and interpersonal skills including influential presentation and writing abilities. Additionally, the brand directors should possess skills that help in quantitative investigation and financial analysis of the market. They must have the potential to coordinate their work in an analytical mode.
Job Responsibilities of a Brand Director
The brand director works in coordination with the sales department with a view to develop wholesaler incentive plans and other sales related programs. This is done to accomplish the objective of developing the distribution and sales of the general services and products of the organization. This also helps the organization in securing a competitive position in the market.
He assists in improving the communications among the top management group that are related to evaluation of programs, marketing updates, and monetary recaps. He designs improvized public relations incentives by working in close relation with the public relations team. He is responsible for designing suitable presentations for external and internal meetings of the organization. He also takes part actively in market visits, review meetings, and local planning.
He directs the regional and national programming related to promotions of the organization products at the retail stores. This is done by sharing his views and ideas with the retail marketing and promotional team of the organization. Apart for these, he also directs the adjunct or premium brand identified programs and looks after the effective development of non-permanent and permanent 'Point of Sale Programs'.
He looks for any incremental opportunities and determines new product and packaging initiatives. He makes sure that the newly formed initiatives are carried out effectively and the opportunities are duly addressed. He does this through his professional coordination with the Marketing Project Manager.
He also looks after the execution of all local and country level marketing campaigns which incorporate print, trade, television, outdoor, and radio media. He prepares long term and short term advertising tactics to use them for achieving financial and business objectives of the organization. He guarantees a proper execution of quantitative and qualitative research, so as to ensure success in the marketing of the brands. He also maintains the monetary budget of the organization all through the financial year.
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